Answer: I began using PHP about 2000-2001. I had been programming for several years with MicroSoft’s Active Server Pages (ASP) using Access databases. I moved to PHP when I was first learning MySQL and found that PHP/MySQL offered me greater flexibility and stability than ASP/Access.

To create an online ordering system for a local pizza restaurant and simultaneously improve their online marketing.

The Concept:

Allow visitors to quickly and easily create and place an order, while also increasing Search Engine rankings for the site.

The Plan:

Provide a clean easy to use interface for visitors on top of a robust, SEO friendly E-Commerce solution.

Technologies Used:

PHP, MySQL, Internet FAX service, Google Maps API.

The Result:

This site allows visitors to choose items, customize them by size and toppings, and have their order sent directly to the restaurant’s FAX machine. Increased marketing exposure was achieved by leveraging WordPress style permalinks for the menu pages.

Visitors could create a wide range of Pizzas by selecting their choice of size and toppings

Menu pages intelligently adapted to the number of servings for each type of food, with no extra effort or programming for the restrauntuer.

Menu pages struck a balance between a clean look, while maintaining the information required to describe each item fully.

The full featured custom Shopping Cart provides customers with complete information, and requests all billing information in a convenient manner.

To create an online service for the Personalization of Direct Response marketing messages.

The Concept:

Create a membership website with integrated What You See Is What You Get (WYSIWYG) editors for creating and deploying pURL based marketing campaigns that can be created and updated in minutes.

The Plan:

To combine pURL technology with Direct Response methods to allow anyone to create effective marketing messages for their business, using a series of intuitive editors.

Technologies Used:

PHP, MySQL, InfusionSoft API, cURL, XML-RPC, JavaScript, JQuery.

The Result:

Just for You Marketing has been used in more than 100 businesses to reach thousands of customers and prospects.

Example of a personalized campaign created in the Just for You Marketing system.

The hub of the Just for You Marketing tool is the JPanel, providing quick and easy access to a wide range of tools.

The unique Just for You Marketing WYSIWYG provides an easy method for creating marketing campaigns in minutes.

Members can upload their own images and add personalized messages directly to them with the Custom Image WYSIWYG

Members can also be Program Managers, allow them to resell the Personalization services to their members. This page allows the Program Manager to edit the different campaigns, settings and URLs for one of their members.

To create an online continuity revenue source from the CopyDoodles Classic CD-Rom Product.

The Concept:

Create a membership website with integrated payment at sign up and recurring billing monthly, where only members can download the CopyDoodles graphics files.

The Plan:

Increase the value to the client of their existing product by using technology to allow members to download different colors and formats of the existing files. Additionally, to create a series of ‘Generators’ to allow members to create their own custom graphics.

Technologies Used:

PHP, MySQL, InfusionSoft API, cURL, XML-RPC.

The Result:

The CopyDoodles Access Club membership website services the needs of thousands of marketers world wide, providing them with more than 1.2 million downloadable graphics.

Members first select the marketing message they wish to use from a library of over 7000 CopyDoodles

The CopyNotes generator allows members to create unique graphics for testimonials, call to action's and more

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